Become A VPR Underwriter
VPR connects your business with a significant community of engaged, educated, and affluent listeners.
VPR has highly-targeted underwriting opportunities available—both on air and online.
- VPR and VPR Classical have more than 180,000 listeners a week from Vermont and the surrounding region.
- VPR members have a higher than average household income.
- Public radio listeners are 88% more likely to purchase products from companies that support public radio. Your company gains special credibility and favor by being associated with VPR's reputation for quality and public service.
"Having your business associated within the context of VPR and the alignment with that trusted source...it's a very powerful place to be."
David Gibson, Founder, Propeller Media Works
"We've been underwriting VPR for 15 years. We find this a great way to reach our customers."
John Bertelsten, Comptroller, Almartin Volvo
People's United Bank is a subsidiary of People's United Financial, Inc., a diversified financial services company with approximately $25 billion in assets. Peoples United Bank, founded in 1842, provides consumer, commercial and wealth management services through nearly 340 branches in Connecticut, Vermont, New Hampshire, Massachusetts, Maine and in Westchester County and Long Island, New York. Through additional subsidiaries, People's United provides equipment financing, asset management, brokerage and financial advisory services, and insurance services.