Perception Of Freshness Changes With Times

04/01/10 2:12PM By Jane Lindholm
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VPR/Tim Johnson
Apples in South Hero, VT

There was a time, not long ago, when a suspicious public considered anything refrigerated to be not fresh. But as technology improved, our definition of 'fresh' changed. It came to include everything from vegetables shipped across the country to fruit from a continent away. Now we're seeing the definition change again - as many people consider only locally grown products 'fresh'.

VPR's Jane Lindholm talks with Susanne Freidberg, Professor of Geography at Dartmouth College and author of "Fresh: A Perishable History" about how our perceptions of freshness change with the times.


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