Soap operas used to address serious issues

Friday, 12/26/08 12:10pm

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How do you solve issues like family planning, disease prevention, and environmental destruction in developing countries? The surprising answer from one organization is: soap operas. Host Jane Lindholm talks with Bill Ryerson of the Population Media Center, a Shelburne-based non-profit that is getting results with its pop culture approach to important problems.

Photo: Courtesy of Population Media Center

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