Since
the late 1800s, when it first started actively trying to lure tourists,
Vermont has sold itself in much the same way, trading heavily on its pastoral image. That Vermont brand has worked like a charm.
VPr’s Jane Lindholm talks with Assistant Attorney General Elliot Burg, Cabot Creamery Cooperative AAmy Levine and brand consultant Glenn Ravdin about crafting the Vermont brand.
How would you define Vermont’s brand? We discuss what goes into crafting the state’s image. Also, a new funding model for becoming more energy efficient. And an excerpt from Gen. Dubie’s speech.