With tag: vermont_brand

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VPR News
Attorney General: VerMints Not Vermont Product
Thursday, 10/25/12
The state Attorney General's office has sued a company called VerMints, saying it has mislabeled its tins of mints as Vermont products.
Vermont Edition
Selling Vermont, "The Beckoning Country"
Thursday, 06/28/12
By Jane Lindholm
Since the late 1800s, when it first started actively trying to lure tourists, Vermont has sold itself in much the same way, trading heavily on its pastoral image. That Vermont brand has worked like a charm.
 MP3 Available 
VPR News
Crafting The Vermont Brand
Thursday, 04/15/10
By Jane Lindholm
VPr's Jane Lindholm talks with Assistant Attorney General Elliot Burg, Cabot Creamery Cooperative AAmy Levine and brand consultant Glenn Ravdin about crafting the Vermont brand.
 MP3 Available 
Vermont Edition
Marketing The Vermont Brand
Thursday, 04/15/10
By Jane Lindholm
How would you define Vermont's brand?  We discuss what goes into crafting the state's image. Also, a new funding model for becoming more energy efficient.  And an excerpt from Gen. Dubie's speech.
 MP3 Available 
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